- Keeping it simple and could be effective if done right.
- Needs more detail.
- Need to make it obvious which buttons you can press.
- Looks rushed (which it was).
Wednesday, June 15, 2011
Sunday, May 22, 2011
Evaluating the nature of design in a specific industry context - iPad Tablet
1. In my opinion function is more important than looks, I would much rather a desktop that works brilliantly than an iPad that is not up to the same level, but this is not the case with many other people, size and looks plays a huge roll in how people will respond to the product, but it will not be recieved well if it does not function well.
2. Jonathan Ive was the principle designer on the iMac, Macbook Pro, iPod and the iPad, but worked closely with a team of designers who contributed heavily to the design of the iPad, I belive that about 70% of iPad sales go into how it looks and how it has been advertised, rather than its technical features and how it functions. Though it is gradually being introduced to businesses, and is proving quite useful.
http://en.wikipedia.org/wiki/Jonathan_Ive
3. Many businesses are now making the iPad available to there emplyees and have found it to be very beneficial, After having the iPad "Jailbroken" (Breaking into the device so it can use applications not made by Apple inc.) they have found that the iPad increased employee productivity, reduced paperwork, and increased revenue.
http://en.wikipedia.org/wiki/IPad#Business
4. Some major flaws in the Apple iPad;
- Not supporing Adobe Flash Video makes the iPad less capable of web browsing than a laptop, some people will reject the iPad purely for this reason.
- There is no Camera, the lack of a camera means no video chat or conferencing.
- At 1,024 by 768, the iPad screen has the resolution and proportions of an older laptop, so HD videos will show a dominate black border.
5. For photography i feel the iPad is a good investment, due to Adobe making Photoshop accessable on the iPad, and also how portable it is, rather than carrying around a laptop everywhere you go you could just slip the iPad into your bag, then edit your photo's anytime you want.
6. I believe the iPad has been developed around how the modern world does business, but also brings new aspects aswell,video conferences have been easier than ever, you can get virtually any application you could ever need in business including quotes and consultations, resturants are now using them as menu's, they also work well as a mobile portfolio for designers and architects.
7. The iPad could easily be a fad or a revolution, if another company starts bringing out laptops and desktops thaty can out do the iPad and provide some competition i believe the iPad could fade out, but if it keeps going the way it is now, they will overpower desktops and laptops.
8. -
9. I believe that after five years Apple will know exactly what there doing and the iPad will be the equipment of choice for many businesses and households alike. I dont think the iPad will replace mobile phones do to its size, its to big to be used as a phone but if they make it smaller it would be to small to be used as a computer.
2. Jonathan Ive was the principle designer on the iMac, Macbook Pro, iPod and the iPad, but worked closely with a team of designers who contributed heavily to the design of the iPad, I belive that about 70% of iPad sales go into how it looks and how it has been advertised, rather than its technical features and how it functions. Though it is gradually being introduced to businesses, and is proving quite useful.
http://en.wikipedia.org/wiki/Jonathan_Ive
3. Many businesses are now making the iPad available to there emplyees and have found it to be very beneficial, After having the iPad "Jailbroken" (Breaking into the device so it can use applications not made by Apple inc.) they have found that the iPad increased employee productivity, reduced paperwork, and increased revenue.
http://en.wikipedia.org/wiki/IPad#Business
4. Some major flaws in the Apple iPad;
- Not supporing Adobe Flash Video makes the iPad less capable of web browsing than a laptop, some people will reject the iPad purely for this reason.
- There is no Camera, the lack of a camera means no video chat or conferencing.
- At 1,024 by 768, the iPad screen has the resolution and proportions of an older laptop, so HD videos will show a dominate black border.
5. For photography i feel the iPad is a good investment, due to Adobe making Photoshop accessable on the iPad, and also how portable it is, rather than carrying around a laptop everywhere you go you could just slip the iPad into your bag, then edit your photo's anytime you want.
6. I believe the iPad has been developed around how the modern world does business, but also brings new aspects aswell,video conferences have been easier than ever, you can get virtually any application you could ever need in business including quotes and consultations, resturants are now using them as menu's, they also work well as a mobile portfolio for designers and architects.
7. The iPad could easily be a fad or a revolution, if another company starts bringing out laptops and desktops thaty can out do the iPad and provide some competition i believe the iPad could fade out, but if it keeps going the way it is now, they will overpower desktops and laptops.
8. -
9. I believe that after five years Apple will know exactly what there doing and the iPad will be the equipment of choice for many businesses and households alike. I dont think the iPad will replace mobile phones do to its size, its to big to be used as a phone but if they make it smaller it would be to small to be used as a computer.
Sunday, March 27, 2011
Shoe design changes.
Ive come to the conclusion for a shoe to really sell, im going to have to branch out abit, the boa system has been used by snowboard companys for many years now and im thinking thats exactly what a running shoe needs. Basically you twist a knob on the shoe and it tightens the laces, for ultimate comfort and flexibility to have it as tight or loose as one needs.
Monday, March 14, 2011
Monday, March 7, 2011
Sunday, February 20, 2011
Marketing Gimmicks
Our latest assignment in Cert 3 Digital Media, is to assess some marketing gimmicks and list pro's or cons about them.
The first gimmick i have found is the lovable action sports brands, Afends.
Afends are offering new deals due to the up and coming music festival soundwave.
The gimmick is not only will they be selling there clothes at *special soundwave prices* the first 10 people to each event to buy a product and quote "Fuck-Yeah" will get another item of clothing free, to equal or less value.
I think this is strategic advertising because the brand is a very sought after brand among the music crowd and for them to offer these deals at a music festival will attract alot of attention.
The only con's i can find in this is that they will only be attending four of the five events but that is not a gimmick that is just due to the fact that they are running a clothing company and it cant be all fun and games.
Farmville is next in line to be critiqued.
Yep we all know farmville, its that annoying game played via facebook, you know theres always requests in your inbox telling you to help people on there farm's? yeah it would be one of my biggest pet peaves possibly in the world.
Farmville has a strategic way of placing there gimmick throughout the game.
- At a certain point in the game, well past the point of addiction it will ask you for credit card and bank account details in order to put money into your imaginary farm in exchange for real cash!
This has both its pro's and cons, the con would be that alot of the time when this happens people become wary and exit the game and never use it again but the plus side would show that if somebody did give the details, the company would be very aware of the adiction to the game the person has and would constantly hound them for more money.
My third gimmick if the one to end all, and possibly loose me some followers but its the gimmick of christianity
I am going to give you two examples of Christianitys gimmicks that have been placed on public television.
Gimmick #1: The magic Bible verse. You know the drill. The evangelist quotes Psalm 37:37 and then announces that if you will send $37.37 ("No more, no less!") God will unleash all the blessings of King David upon you.
Gimmick #2: The memorialized gift. One popular evangelist announced on-air that she needed thousands of dollars to build a prayer room. She promised that those who funded this noble effort would receive recognition with special brass nameplates that would be mounted on the wall of the facility. The implication was that people could buy prayer coverage, sort of like a spiritual insurance policy. (I'm not surprised—since this woman offered her loyal followers the status of "spiritual son" or "spiritual daughter" if they paid a $1,000 annual fee.)
Pepsi's turn!
Pepsi is a fine example of what nearly every brand of confectionary is doing these days, there going traditional, going back to the good honest days of how there products used to look. Buy doing this people feel more at home and not like there being force fed a whole bunch of advertisements, therefore increasing the buying rate of the product.
5th and final marketing gimmick of late is over populised brand Unit.
This brand has a very simple marketing strategie, if you buy there clothes they give you a big sticker for your car or bike, everybody ahs seen these stickers plastered on cars that are barely road-worthy or even on young childrens parents cars. the biggest downside to this is Unit is know considered a "Poser" brand among the MX and BMX industry, meaning if you see people wearing a whole lot of unit clothing people will usually assume the worst of them like they dont actually belong and are trying to hard.
The first gimmick i have found is the lovable action sports brands, Afends.
Afends are offering new deals due to the up and coming music festival soundwave.
The gimmick is not only will they be selling there clothes at *special soundwave prices* the first 10 people to each event to buy a product and quote "Fuck-Yeah" will get another item of clothing free, to equal or less value.
I think this is strategic advertising because the brand is a very sought after brand among the music crowd and for them to offer these deals at a music festival will attract alot of attention.
The only con's i can find in this is that they will only be attending four of the five events but that is not a gimmick that is just due to the fact that they are running a clothing company and it cant be all fun and games.
Farmville is next in line to be critiqued.
Farmville has a strategic way of placing there gimmick throughout the game.
- At a certain point in the game, well past the point of addiction it will ask you for credit card and bank account details in order to put money into your imaginary farm in exchange for real cash!
This has both its pro's and cons, the con would be that alot of the time when this happens people become wary and exit the game and never use it again but the plus side would show that if somebody did give the details, the company would be very aware of the adiction to the game the person has and would constantly hound them for more money.
My third gimmick if the one to end all, and possibly loose me some followers but its the gimmick of christianity
I am going to give you two examples of Christianitys gimmicks that have been placed on public television.
Gimmick #1: The magic Bible verse. You know the drill. The evangelist quotes Psalm 37:37 and then announces that if you will send $37.37 ("No more, no less!") God will unleash all the blessings of King David upon you.
Gimmick #2: The memorialized gift. One popular evangelist announced on-air that she needed thousands of dollars to build a prayer room. She promised that those who funded this noble effort would receive recognition with special brass nameplates that would be mounted on the wall of the facility. The implication was that people could buy prayer coverage, sort of like a spiritual insurance policy. (I'm not surprised—since this woman offered her loyal followers the status of "spiritual son" or "spiritual daughter" if they paid a $1,000 annual fee.)
Pepsi's turn!
Pepsi is a fine example of what nearly every brand of confectionary is doing these days, there going traditional, going back to the good honest days of how there products used to look. Buy doing this people feel more at home and not like there being force fed a whole bunch of advertisements, therefore increasing the buying rate of the product.
5th and final marketing gimmick of late is over populised brand Unit.
This brand has a very simple marketing strategie, if you buy there clothes they give you a big sticker for your car or bike, everybody ahs seen these stickers plastered on cars that are barely road-worthy or even on young childrens parents cars. the biggest downside to this is Unit is know considered a "Poser" brand among the MX and BMX industry, meaning if you see people wearing a whole lot of unit clothing people will usually assume the worst of them like they dont actually belong and are trying to hard.
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