The first gimmick i have found is the lovable action sports brands, Afends.
Afends are offering new deals due to the up and coming music festival soundwave.
The gimmick is not only will they be selling there clothes at *special soundwave prices* the first 10 people to each event to buy a product and quote "Fuck-Yeah" will get another item of clothing free, to equal or less value.
I think this is strategic advertising because the brand is a very sought after brand among the music crowd and for them to offer these deals at a music festival will attract alot of attention.
The only con's i can find in this is that they will only be attending four of the five events but that is not a gimmick that is just due to the fact that they are running a clothing company and it cant be all fun and games.
Farmville is next in line to be critiqued.
Farmville has a strategic way of placing there gimmick throughout the game.
- At a certain point in the game, well past the point of addiction it will ask you for credit card and bank account details in order to put money into your imaginary farm in exchange for real cash!
This has both its pro's and cons, the con would be that alot of the time when this happens people become wary and exit the game and never use it again but the plus side would show that if somebody did give the details, the company would be very aware of the adiction to the game the person has and would constantly hound them for more money.
My third gimmick if the one to end all, and possibly loose me some followers but its the gimmick of christianity
I am going to give you two examples of Christianitys gimmicks that have been placed on public television.
Gimmick #1: The magic Bible verse. You know the drill. The evangelist quotes Psalm 37:37 and then announces that if you will send $37.37 ("No more, no less!") God will unleash all the blessings of King David upon you.
Gimmick #2: The memorialized gift. One popular evangelist announced on-air that she needed thousands of dollars to build a prayer room. She promised that those who funded this noble effort would receive recognition with special brass nameplates that would be mounted on the wall of the facility. The implication was that people could buy prayer coverage, sort of like a spiritual insurance policy. (I'm not surprised—since this woman offered her loyal followers the status of "spiritual son" or "spiritual daughter" if they paid a $1,000 annual fee.)
Pepsi's turn!
Pepsi is a fine example of what nearly every brand of confectionary is doing these days, there going traditional, going back to the good honest days of how there products used to look. Buy doing this people feel more at home and not like there being force fed a whole bunch of advertisements, therefore increasing the buying rate of the product.
5th and final marketing gimmick of late is over populised brand Unit.
This brand has a very simple marketing strategie, if you buy there clothes they give you a big sticker for your car or bike, everybody ahs seen these stickers plastered on cars that are barely road-worthy or even on young childrens parents cars. the biggest downside to this is Unit is know considered a "Poser" brand among the MX and BMX industry, meaning if you see people wearing a whole lot of unit clothing people will usually assume the worst of them like they dont actually belong and are trying to hard.
No comments:
Post a Comment